Training courses

Training course

Multiple times a year Retriever organises the training course ‘Introduction to Media Planning’. In the course of this day-training all the steps of the media planning process will be laid out. After following this course you will be familiar with all factors that influence a successful media campaign.

Join us and follow the key decision making moments within the media planning process step by step. Let yourself be enlightened by the teaching material and inspired by the trainer and your fellow participants.

Course goals

At the end of this training course you will have gained knowledge of the following subjects:

• Important trends in the marketing- & communications branch
• All factors that influence a successful media campaign
• Concepts like Storytelling and Earned, Owned & Paid Media
• All phases of the media planning process
• Media buying tips & tricks

Testimonials

Timetable

09.00-09-30
reception with coffee/tea and cakes

09.30-11.00
media planning in a digitizing world – communication is everywhere – firms ‘in control’ – when a media campaign? – know your target audience – hierarchy of effects – phases media plannings process

11.00-11.15
coffee-/tea break

11.15-12.30
discussion on Phase I: decide upon and formulate objectives, message, target audience, time slot and budget

12.30-13.00
lunch with sandwiches & coffee/tea/fresh orange juice

13.00-14.30
discussion on Phase II and III with examples from the practice: means and channels with judgement criteria for media selection, and within that title selection

14.30-14.45
coffee-/tea break

14.45-15.30
discussion Phase IV and V: media plan: timing and costs of buying: tips & tricks

15.30-16.00
discussion & closing statements

A certificate will be handed out with a confirmation of participation after the training.