From 2024, AgriPers will take over the sale of advertisements for De Kalverhouder and Ons Kalf, published by the Veal Farmers Association (VVK). De Kalverhouder consists of a trade magazine and a website. The trade magazine provides practical information for producing healthy and safe veal. Ons Kalf focuses on promoting cooperation between dairy farming and veal farming. This is done mainly in the light of changing legislation, sustainability goals and social acceptance, with a focus on improved coordination and communication between the two sectors.