De Hippe Vegetariër, a Food & Lifestyle blog vegetarians, flexitarians and foodies, is joining forces with Shopsuite BV from February 2024. The platform, an initiative of vegetarian authority Isabel Boerdam, has the mission to surprise more people with the taste of vegetarian cuisine. Isabel and her team remain the creative brains behind the content, while Shopsuite BV provides technological support and is responsible for branded content and advertising sales. Together, they aim to take the platform to the next level, with the goal of creating a future where more plant-based, and therefore more sustainable, food is increasingly popular.