MAX Media Producties, the publisher of MAX Magazine, has entered into an exclusive partnership with sales office deKenners B.V., founded by Paul de Kock van Leeuwen, for all advertising sales in 2025. This agreement includes the weekly magazine, website, social media, and Omroep MAX's member magazine.
MAX Magazine, like Omroep MAX, targets a somewhat older audience and has a circulation of over 250,000 copies. For 2025, 48 issues are planned, including five joint editions with Omroep MAX's member magazine (circulation 460,000) and five double issues. Roularta will continue to handle advertising sales for the remaining issues of 2024.