NMO

MMA Social Media Monitor Data 2024 Q3: Published in Retriever

An increasing number of magazine brand followers now come through platforms like Instagram, TikTok, Pinterest, and YouTube. TikTok is growing the fastest, with a 9% increase in the third quarter of 2024, followed by Instagram and YouTube at 2%. This data comes from the latest figures in the quarterly MMA Social Media Monitor. Follower numbers on Facebook and X remained stable.

Miljuschka remains the largest magazine brand on social media, followed by vtwonen, LINDA., Playboy, and Voetbal International. Each of these brands has over one million followers.

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Meet the professionals…

Image of Koen Sachse
Koen Sachse
Senior Marketeer at Virtumedia
In three words: Purposeful, driven, flexible
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