The latest data from the MMA Social Media Monitor for the first quarter of 2024 have been published in Retriever. They show that magazine brands continue to increase their follower counts on Instagram, YouTube, and TikTok, while Facebook and X are experiencing a decline. This trend of growth in networks that focus on rich content, primarily video, and less on social interactions, is observed worldwide. According to the Reuters Institute for the Study of Journalism, this development fits within a larger trend often referred to as the 'big social media reset'. This shift challenges publishers to improve their capabilities in producing short social videos, an essential skill for increasing engagement and visibility.
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