FD Mediagroep is taking a new step in the digital transformation of BNR by further expanding its advertising portfolio. In addition to existing options such as radio spots and digital audio, the business news station is introducing three new products. The portfolio now includes premium video content on YouTube, allowing advertisers to buy directly or programmatically in a brand-safe environment. Furthermore, BNR Brandstory offers brands a platform to share their expertise through branded articles. Finally, BNR is launching BNR Business Beats, an audio channel with non-stop music aimed at business professionals during their workday.
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