DPG Media haalt advertentieverkoop binnen haar nieuws- en magazine-apps uit open market

DPG Media

As of November 1, 2024, DPG Media will no longer offer ad space in the apps of its news and magazine titles via the open market. Advertising purchases for apps such as NU.nl, AD, de Volkskrant, Libelle, and Margriet will now only be available through direct buying, private deals, or DPG Media's own Ad Manager platform. By eliminating the open market, where ad space is sold globally via auction without direct contact between publishers and advertisers, DPG Media aims to focus on direct collaboration with advertisers. Information on advertising options and costs can be found on Retriever.

  • X icon
  • Linkedin icon
  • Email icon

Meet the professionals…

Image of Martijn van den Dobbelsteen
Martijn van den Dobbelsteen
oprichter/uitgever at A'dam en Media/ de Brug
In three words: Bridge builder, fearless, creative.
cup of coffee
Pitch black, through a filter, with de Volkskrant, and only in the early morning.

Media news by e-mail?

Receive a monthly summary of the most important media news by e-mail.