Starting September 1, 2024, Global will expand its Digital Out-of-Home network with the acquisition of 66 digital screens from Hillenaar along the Dutch highways. With this move, Global adds digital highway billboards to its existing network of bus shelters and digital screens at gas stations, train stations, shopping centers, shopping streets, and supermarkets. The highway billboards offer nationwide coverage, including a presence in the four largest cities: Amsterdam, Rotterdam, The Hague, and Utrecht. According to Eric Kip, managing director of Global, this expansion enables advertisers to effectively reach consumers throughout their entire journey. Peter Heemskerk, CEO of Hillenaar Outdoor, views the acquisition as a strategic step in the best interest of their advertisers, helping them to focus on managing their assets.
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