As of September 1, 2024, Publisher Virtùmedia has acquired the music magazine Lust for Life from the Music Maker Media Group. Lust for Life is the go-to magazine for fans of iconic rock legends and emerging artists in the rock genre. Known for its in-depth interviews, extensive background stories, film reviews, and the most comprehensive review section in the Benelux, the magazine is published 10 times a year. It also offers promotional and activation opportunities via social media and a newsletter with over 7,000 subscribers. This strategic move strengthens Virtùmedia's position in the music magazine market.