The latest data from the MMA Social Media Monitor has been published in Retriever. The newest figures show a clear shift in platform usage among magazine brands with news-related content. Followers are leaving X (formerly Twitter) and moving to Instagram, Bluesky, and LinkedIn. This trend is particularly noticeable among news, opinion, science, and sports magazines. Additionally, TikTok remains the fastest-growing platform, with a 5% increase in followers in the fourth quarter of 2024. Facebook retains the largest share at 42%, followed by Instagram at 34%. Miljuschka remains the largest magazine brand on social media, followed by vtwonen and LINDA.
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