New Targeting Options for Audio at DPG Media

DPG Media introduceert nieuwe targeting mogelijkheden voor audio-advertenties

DPG Media introduces new targeting options for audio ads. Advertisers can now choose based on position, age, and gender. The available age categories are 18-34 years, 35-54 years, and 55 years and older. These age categories can easily be combined with other targeting options within PG or PMP purchases. Think about targeting specific channels. Additionally, an index on the floor price is being used to apply these targeting options. You can find all the options and rates in Retriever.

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Meet the professionals…

Image of Thomas Timmermans
Thomas Timmermans
Head of mediasales FD Business at FD Business is onderdeel van FD Mediagroep
In three words: Cheerful, open, and driven.
cup of coffee
Preferably decaf with a bit of milk. And alongside it, a delicious piece of dark chocolate with whole hazelnuts. Man, that's pure enjoyment!

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