Starting from October 1, 2024, PXR Media B.V. will take over the publication of four sports and lifestyle magazines under license from Hearst Netherlands: Men’s Health, Women’s Health, Bicycling, and Runner’s World. These titles include magazines, websites, social media, newsletters, and events. The four titles fit well within PXR's existing portfolio of sports, lifestyle, technology, and automotive. Advertising sales for these platforms will be handled by NextDay, PXR's sales house. The transition of publishing activities will be phased, with PXR taking responsibility for print publications from October, followed by online activities.