Mediahuis Netherlands has strengthened tech website WANT by integrating the One More Thing platform as of September 1, 2023. This expansion will allow WANT to supplement its coverage with detailed information on Apple products. The merger with One More Thing will make WANT's offering broader and more versatile, with news and articles in the areas of technology, science and pop culture.

On September 1, 2023, VIA Netherlands and MWG will merge and jointly continue under the name VIA. MWG, founded in 1971, focuses on knowledge sharing and networking opportunities in commercial communications. VIA Netherlands, created in 2021 by the merger of VEA and IAB Netherlands, is a broader-based industry association with research, events and international connections. Both organizations are merging because they share common goals, ambitions and members. Members will benefit from an expanded network and more events.

JeZ Media Services heeft 2 juni jl. het online interactieve magazine Resellers DiGiZINE gelanceerd. Het is een online informatief vakblad voor ICT & Telecom Resellers en maakt deel uit van het platform resellersbusiness.nl. Resellers DiGiZINE verschijnt maandelijks en wordt verstuurd naar ruim 8.000 up-to-date mailadressen in de Benelux en biedt verschillende advertentiemogelijkheden.

Last July, Kompas Publishing acquired the TV station ONS from Mediavijftig B.V. ONS is a nostalgia channel that airs programs from the 1960s, 1970s and 1980s and attracts more than 1.5 million viewers weekly. This acquisition increases the presence in the growing senior audience for Compass Publishing. Spot ads will be provided by Ad Alliance B.V. The partnership with Mediavijftig for content and cross-media campaigns continues. More information on advertising opportunities and costs can be found in Retriever.com.

From next September 1, Qompas BV launches the revamped website masterkeuze.qompas.nl, replacing Carrièrestart. Here, a greater emphasis is placed on undergraduate students and their decisions regarding master choices and guidance during the undergraduate years. Qompas supports young people in their academic journey with insights about study choices, internships and studying. Reaching this target group takes place through the platform and targeted mail campaigns.

With the appointment of Wendy van Poorten as new editor-in-chief, DPG Media has decided to stop publishing Ouders van Nu in regular print form as of January 1, 2024. Specific "pregnancy and baby specials" will continue to appear in print. This decision underscores the greater focus on digital information provision. Through the website, newsletters and social media channels, Ouders van Nu ensures a broad reach, and with the pregnancy box they remain in contact with a large proportion of pregnant women in the Netherlands.

The MMA Social Media Monitor Q2 2023 figures have been published in Retriever. The top five most popular magazine brands on social media (across all platforms) are: Playboy, vtwonen, LINDA., Miljuschka and Voetbal International. Looking at the popularity of magazine brands by social media channel, we see clear differences. On visual platforms, such as Pinterest and Instagram, the accounts of women's brands, glossies, living and mind & body magazines are particularly popular. On YouTube, automotive, sports and youth magazines are popular. On TikTok, of course, youth magazines are also active and have large groups of followers. On Facebook, we see a more variable picture of popular magazine accounts. Within the magazine media industry, Twitter is dominated by opinion and sports.

As an advertiser, you want the target audience to remember your message. To do this, you establish a link with the audience through a campaign, so that your message is deeply felt or understood. The ultimate goal is for your message to penetrate straight to the heart of the target audience, leaving a lasting impression.

Therein lies the difficulty, and at the same time - if the operation is a success - the strength of a good campaign: how does the target audience retain your brand and your proposition? In English, as in many other languages, we learn something 'by heart' so that we remember it. In French, for example, we say 'apprendre par coeur'. In Dutch, on the other hand, we evoke the head by saying 'uit het hoofd leren'.

This goes to the heart of effective communication: creating a link between the message and the audience. This link can be rational or emotional. In all cases, a good campaign is like a harmonious piece of music that resonates in the heads and hearts of the people you are targeting, leaving a lasting impression.

To illustrate this connection between a campaign and its target audience, we were inspired by the power of music. Like a masterfully composed piece of music, an intelligent and creative media campaign resonates in the hearts of its target audience. This musical tribute, the Retriever Suite, was composed especially for Retriever and its relations by Viktoriya Anastasova. The Suite symbolises the harmony between data and creativity in media planning.

We cordially invite you to listen to the pre-launch of Retriever Suite Movement II Allegro Moderato (our favourite), the second part of this musical work in five acts that pays tribute to quality media planning.
The full album will be released on Spotify and all other online music services on 1 September. We look forward to continuing to explore with you how creativity and precision can work together to best serve your customers.

The new Great Britain magazine will be launched Sept. 5 by publisher Edicola Publishing. The magazine is for the active lover of England, Wales, Scotland and (Northern) Ireland. Readers are interested in everything about travel, nature, city life, culture & entertainment, gastronomy, sports, politics within Great Britain. The magazine is published 4 times a year in a circulation of 17,500 copies. Advertising sales are handled by Bureau Van Vliet.

As of July 1, Centercom Buitenreclame has won the Nissewaard concession. Centercom has placed a total of one hundred and fifteen 2-signs in the Municipality of Nissewaard. The series sizes that can be booked are numbers of ten, fifteen and twenty-five 2-signs. More information on costs can be found in Retriever. Special rates, specific discounts and/or priority arrangements may apply to cultural and/or local campaigns.

The renewed NMO TV Viewer Survey anticipates the shifting way of watching television, which increasingly involves deferred viewing and distribution across multiple devices, screens and platforms. The first official measurement of the revamped NMO Viewing Survey will start at the end of August next, and the first publication will appear a week later.

Last July 14, Hillenaar Outdoor acquired OOHA Media. As a result, the 'OOHA Media' brand was discontinued and fourteen digital screens spread across key locations such as the A2, A58 and A12 motorways were added to Hillenaar Outdoor's existing network. Following this transaction, Hillenaar Outdoor now operates a total of 60 digital screens along Dutch freeways.

Scala Crossmedia recently acquired the titles Textilia and Schoenvisie from publisher Afdeling M. This acquisition enables Scala to now reach professionals in the fashion and footwear industry. Textilia is a fashion trade magazine that comes out ten times a year and keeps professionals informed about the latest trends and market developments. In addition to the print edition, Textilia also includes a website and a newsletter. Schoenvisie informs and inspires readers about market developments, trends and consumer behavior in the shoe industry. The magazine is published eight times a year. Schoenvisie, like Textilia, offers advertising space in the magazine, on the website and in the newsletter.

Media you can use for a fee. You buy space or time from medium types such as print, out-of-home, RTV or online. An advantage of paid media is that you know in advance the approximate reach and contacts you can achieve. It is instantly deployable and scalable, and you can also accurately determine the message and expression. In this sense, using paid media gives you reasonable control over your communications. Examples of paid media...

Commercial radio station licenses have been auctioned again after 20 years. Talpa, DPG Media, Mediahuis, BNR and newcomer Financial News Radio have received licenses to broadcast nationwide on FM frequencies until 2035. Stations SLAM! and Sublime will disappear from FM. The five winning companies divide nine nationwide packages among themselves. Talpa retains its three radio licenses and continues with Radio 538, Radio 10 and Sky Radio. DPG Media buys two frequencies and comes up with a new radio brand alongside Qmusic. SLAM! and Sublime will become digital radio stations. Financial News Radio, a newcomer, replaces Sublime and will become a (news) station. The new channel format will take effect from next September 1 and run through 2035.

In 2018, Smulweb was acquired by Jumbo. From June 1, 2023, Smulweb's dishes and tips will move to Jumbo.com. This website attracts four million unique visitors every month. This integration provides one central platform where a wide range of cooking inspiration can be found.

Dentsu has launched the 2023 OOH trend report, focusing on creative opportunities in the outdoor space. Key trends influencing the OOH sector in 2023 include retail media: from online to offline, holistic audience targeting for impact, sustainability in the future, attention economy, authenticity and truthfulness, democracy in creativity, and becoming a platform for media experts. The full OOH Trend Report 2023 is available for reading.

The auction of FM frequencies for commercial radio stations began July 4, 2023. Nine licenses, currently owned by 100% NL, BNR, Qmusic, Radio 10, Radio 538, Radio Veronica, Sky Radio, SLAM! and Sublime, may change hands. The auction will last for several days. The Trade and Industry Appeals Tribunal ruled last year that the national FM frequencies should be redistributed. The government has limited the number of frequencies for commercial radio providers to a maximum of three. Redistribution of the licenses must be completed by next September 1 , and the auction covers a 12-year period.

The new NOM circulation figures 2022 Q2 to 2023 Q1 have been published in Retriever. NOM collects, monitors and certifies print circulation of news media, magazines and trade magazines. Over 200 titles are affiliated in the circulation register; they represent about 90% of all media spending in print media. NOM circulation publications are based on a rolling annual average of publisher statements. Publishers report average quarterly figures and NOM checks these figures and publishes a moving weighted annual average four times a year.

Ocean Outdoor recently installed 3 new large-format digital screens in Dordrecht, Capelle aan den IJssel and Hoofddorp. The screens in the Wereldhave centres are equipped with the latest innovative techniques in DOOH. Wereldhave's shopping centres offer Ocean Outdoor advertisers the opportunity to build up a large reach among shoppers (shoppers). At the same time, the addition of Ocean Outdoor's large digital screens enables Wereldhave to interactively communicate with its visitors.

As of today, &C Media is responsible for the development, production and advertising sales of Transavia's magazine Enjoy. Enjoy is published four times a year and reaches almost 10 million travellers during Transavia Netherlands' more than 57,000 annual flights. As of next September 1, the first edition of the magazine will be available on planes as a result of the new partnership between &C Media and Transavia. More information on advertising opportunities can be found in Retriever.nl.